Strategy

Per-token prices are falling, yet $31.6 trillion of global AI infrastructure investment is projected through 2050, the fastest scaling technological cycle in enterprise history. The gap between cheaper tokens and bigger bills is the cost few budgets planned for, and it is separating the companies that can scale AI from the ones that cannot. For two years, many companies measured AI progress by how much of it they used and called it tokenmaxxing. They handed…

The Michelin travel company was created for one reason - to promote the sale of tires, Michelin’s primary product. The tire company’s executives reasoned that promoting destinations to travel to, such as restaurants, hotels, and travel guides for a wide range of countries, will increase car travel and, with it, tires’ wear and tear. The entire line was considered a marketing expense to support the main business of the company.They were right. Car travel increased…

CFOs’ North Star is building a fortress balance sheet generating resilient and growing earnings. It’s a tall order. The path to achieving and sustaining it is ever changing, since capital markets and balance sheet valuations are highly dependent on unpredictable external factors, most notably interest rates, the economy at large and regulatory expectations. The last couple of years have complicated many a CFO’s life even more. They must find ways to modernize their institutions’ infrastructure…