The Importance Of Customer Engagement In Sustainable Long-Term Performance
“If you don’t listen to your customers, someone else will”, Sam Walton, Founder of Walmart and Sam’s Club. A year ago I wrote an article about the critical importance – and positive correlation – of Net Promoter Score (NPS) and stock price. The concept is intuitively appealing, but the JPMorgan Chase investment banking team has provided quantitative analysis to demonstrate the efficacy of the idea. The data has been generated by J.D Power and Company.…