Sales Management

GenAI is a topic that keeps coming up at our forums. Like RPA before it, the question ripples throughout our groups: What are you doing about it? And, like RPA, the answer for the first three years is: we’re closely monitoring the situation. Then, for roughly two years, “we are testing a few bots.” Two years hence, “The technology didn’t live up to its promise and didn’t result in meaningful scale economies.” (Gen)AI is equally…