Is the Branch Dead? Take Two
I wrote this article decades ago. When I reread it recently it reaffirmed that, the more things seem different, the more they are the same. “We have fought for years to keep our customers out of the branch; now we are fighting to get them back in so we can sell the, a variety of products and services,“ says one community banker, echoing the feelings of many others. But what do the customers want? Is…