The NSF Dilemma
We knew it couldn’t continue, but we kept hoping. The NSF drug which propped up the profitability of so many retail franchises for decades, is about to expire. The product itself has been in high demand by specific customer segments for ages. It is, per se, a product that meets the needs of those customers. The problems arose not from the product itself but from a combination of two factors: Banks using NSF fees, features…