Smart Brevity
We live in an age of over-communication. Our senses are overloaded daily by a barrage of words, pictures, videos, pop-ups, commercials and more, all vying for our attention. As a result, we pay less and less attention to more and more communication. How does one penetrate this enormous multitude of words effectively and capture the recipient’s attention? It’s a question we ask ourselves daily across numerous contexts. A new book, Smart Brevity, written by Jim…