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In the quest for deposits, one successful tactic at top-performing banks is to target the right types of customers. While desiring to bank everyone in your community is noble, it can be a poor use of resources. Some customers offer better returns because they use more banking services and have more deposit balances. Not to say you want to ignore parts of your community, but why not focus more of your resources on those industries…

When Roger Bannister finished under four minutes for a mile for the first time in 1954, the feat was considered nothing short of super-human. It was indeed a feat. He and his contemporaries were limited by the technology of the period; tracks were made of cinder, running shoes were made of leather, spike implements were literal nails driven through the sole of a sneaker. On top of that, Bannister was a medical school student at…

Steve Cochio, previously from American Banker and now at The Financial Brand, writes a lot about Zelle.  His insights are useful in developing a deeper understanding of how Zelle fits into your bank’s payment strategy.  The article below is based upon his most recent report. Zelle began as the banking industry's answer to PayPal, Venmo, Cash App, Apple Cash and more. Usage continues to grow among consumers and, lately, small businesses too.  Five years in,…