Martech And Spotify
Daniel Ek originally conceived of Spotify as ‘the future of the record store’. People already knew what they wanted to hear; Spotify’s job was to help them find it. But in the early 2010s, the authors of Spotify Teardown write, as the likes of Apple and Amazon launched streaming services with equally large libraries, Spotify ‘began to transform itself’. It would no longer be ‘a simple distributor of music’. It was now ‘the producer of…