Gen Z And Banking
Gen Z has been considered unworthy of a major marketing push by many supercommunity banks. But the cohort is getting older (and more well-healed). Their preferences and concerns have evolved and are worthy of note. Gen Z is an intriguing generation from a financial behavior standpoint, raised on social media and information gathering from peers, who are far more trusted than any other source. As the Z’ers grow older and start improving their financial profile,…