New Marketing Trends for Banks in 2025

February 21, 2025Posted inMarketing
Traditional banking delivery models are being challenged by digital advancements, changing customer expectations, and increasing competition from fintech companies. To keep up, banks must embrace innovative marketing strategies that not only attract new customers but also deepen relationships with existing ones. Among the hottest marketing trends in 2025 are: 1. Hyper-Personalization Through AI and Data Analytics Gone are the days of one-size-fits-all marketing. AI has opened new possibilities heretofore unimaginable. Marketing mavens are leveraging these…

GENERATIVE AI

November 6, 2024Posted inMarketing, Risk, Sales Management
GenAI is a topic that keeps coming up at our forums. Like RPA before it, the question ripples throughout our groups: What are you doing about it? And, like RPA, the answer for the first three years is: we’re closely monitoring the situation. Then, for roughly two years, “we are testing a few bots.” Two years hence, “The technology didn’t live up to its promise and didn’t result in meaningful scale economies.” (Gen)AI is equally…

The Importance Of Customer Engagement In Sustainable Long-Term Performance

October 23, 2023Posted inMarketing
“If you don’t listen to your customers, someone else will”, Sam Walton, Founder of Walmart and Sam’s Club. A year ago I wrote an article about the critical importance – and positive correlation – of Net Promoter Score (NPS) and stock price. The concept is intuitively appealing, but the JPMorgan Chase investment banking team has provided quantitative analysis to demonstrate the efficacy of the idea. The data has been generated by J.D Power and Company.…